The Worst Decade to Start Investing And What Survived It

The Worst Decade to Start Investing (And What Survived It)
Financial crisis newspaper headlines and market charts

Imagine you finally decide to start investing. You've saved up $10,000, done your research, and you're ready to begin your wealth-building journey. You invest on January 1st, 2000 - and immediately watch your portfolio lose 50% of its value over the next three years.

Welcome to the worst decade to start investing in modern history.

The Perfect Storm: 2000-2009

The decade from 2000 to 2009 was brutal for new investors: the dot-com bubble burst (2000-2002), the 2008 financial crisis, two major bear markets, and years of negative or flat returns.

If you invested $10,000 in the S&P 500 at the start of 2000, you would have lost money for most of the decade. By the end of 2009, your investment would have been worth roughly $9,000 - less than you started with, even before accounting for inflation. But here's what most people miss: even in the worst decade, certain strategies survived - and even thrived.

What Actually Survived?

1. Diversified Portfolios

While the S&P 500 lost money from 2000-2009, a diversified 60/40 portfolio (stocks and bonds) would have fared much better. Bonds provided crucial cushioning during both crashes. A $10,000 investment in a 60/40 portfolio in 2000 would have been worth approximately $12,000-$13,000 by 2009 - not great, but positive and much better than pure stocks.

2. Dollar-Cost Averaging

The investor who invested $1,000 per year from 2000-2009 would have bought stocks at high prices (2000-2001) and low prices (2002-2003, 2008-2009), averaged down their cost basis, and ended the decade with a profitable portfolio. This is the power of dollar-cost averaging: it turns bad timing into good timing by spreading purchases over time.

3. International Diversification

While U.S. stocks struggled, international markets (especially emerging markets) performed better during parts of this decade. A globally diversified portfolio would have reduced losses.

4. Value Stocks

Value stocks outperformed growth stocks during this period. The dot-com crash hit growth stocks hardest, while value stocks held up better.

The Recovery: What Happened Next?

Investors who stayed the course and continued investing through 2000-2009 were rewarded handsomely in the following decade. From 2010-2020, the S&P 500 returned approximately 13% annually. By 2020, that original $10,000 investment would have been worth roughly $30,000-$35,000 - despite starting at the worst possible time.

Chart showing decade of poor returns from 2000-2009

Other Terrible Starting Decades

The 1970s were brutal with high inflation (peaked at 14% in 1980), stagflation, stock market stagnation, and the oil crisis. An investor starting in 1970 would have seen minimal returns for a decade, but the 1980s and 1990s were exceptional, and long-term investors were rewarded.

The Great Depression (1929-1939) was the worst starting point in U.S. history. An investor who bought stocks in 1929 would have lost 90% of their value by 1932. However, even in this scenario, dollar-cost averaging and diversification would have helped. By the 1950s, long-term investors were profitable.

What This Teaches Us

Starting point matters less than you think: While starting in 2000 was terrible, investors who stayed the course for 20+ years still achieved solid returns. Time in the market matters more than timing the market.

Strategy matters more than timing: The investor who used dollar-cost averaging, diversification, and rebalancing survived the worst decade. The investor who put everything in tech stocks at the peak did not.

Emotional resilience is everything: The investors who survived 2000-2009 were the ones who didn't panic-sell. They maintained their allocation, continued investing, and waited for recovery.

Monthly investment chart showing dollar-cost averaging

What Would Have Worked in 2000?

If you had to start investing in 2000, here's what would have helped:

  • Diversified allocation: 60/40 or 70/30 stocks/bonds would have provided cushioning. Pure stocks were crushed.
  • Dollar-cost averaging: Investing monthly or annually would have averaged down your cost basis and improved returns.
  • Rebalancing: Rebalancing during crashes (selling bonds to buy stocks) would have improved returns and maintained your risk level.
  • Long time horizon: Investors with 20+ year horizons recovered. Those who needed money in 5-10 years were in trouble.
  • Avoiding hype: Investors who avoided dot-com stocks and stuck to diversified index funds fared better than those chasing the latest trend.

The Silver Lining: Starting After a Crash

While 2000 was terrible, 2002 and 2009 were excellent starting points. An investor starting in 2009 (post-crisis bottom) would have seen the S&P 500 return roughly 15% annually over the next decade. That $10,000 would have become $40,000+ by 2019. This is why dollar-cost averaging works: you automatically buy more after crashes and less after booms.

How to Protect Yourself

You can't control when you start investing, but you can control your strategy: diversify across stocks, bonds, and other assets; dollar-cost average by investing regularly over time; rebalance to maintain your target allocation; think long-term (only invest money you won't need for 10+ years); and test your allocation before committing.

The best way to prepare for the worst? See how your portfolio would have performed during the worst decades in history. Our backtesting tool lets you test your exact allocation during the 2000-2009 period, for example. Understand your risk before you commit real money - it takes seconds.

Conclusion

The decade from 2000-2009 was the worst time to start investing in modern history. Yet investors who used proper strategies - diversification, dollar-cost averaging, rebalancing, and a long time horizon - not only survived but eventually thrived.

The key lesson: bad timing is inevitable, but bad strategy is optional. You can't control when markets crash, but you can control how you respond. The investors who panicked and sold in 2002 or 2009 locked in losses. The investors who stayed the course and continued investing were rewarded in the following decade.

If you're starting to invest today, you might be starting at a peak, a bottom, or somewhere in between. You'll never know until later. But if you use the right strategy - diversification, regular investing, rebalancing, and a long time horizon - you'll survive whatever the market throws at you.

Want to see how your strategy would have survived the worst decades? Test your portfolio allocation going back as far as 30 years with our backtesting tool. See how dollar-cost averaging, diversification, and rebalancing would have protected your portfolio - or where you might need to adjust.

Last updated February 24, 2026 at 03:17 AM